How Tagtiv8 Partners with Premier League Primary Stars to Deliver Impactful Learning

At Tagtiv8, we believe that movement changes everything. When children are active, engaged, and excited about learning, outcomes improve - not just in the moment, but for life. That’s why our partnership work with Premier League Primary Stars (PLPS) has become such a powerful catalyst for schools and clubs across the country.

From Leeds United Foundation to West Ham United Foundation, Northampton Town FC Community Trust, Stoke City Foundation, Bolton Wanderers in the Community and Leyton Orient Trust, we’ve collaborated with community foundations to help them deliver high-quality, sustainable programmes that meet the core KPIs of Primary Stars: engagement, attainment, wellbeing, and community impact.

Partnership Working: Embedding Quality Through Collaboration

Our approach with PL Primary Stars is rooted in meaningful partnership. Rather than delivering one-off sessions, we work closely with club foundations to co-create programmes that meet their needs, support their staff, and align with Primary Stars objectives.

This includes:

• Joint planning meetings to identify target schools, year groups and curriculum areas
• Co-delivered in-school sessions that model Active Learning approaches
• Developing shared resources and bespoke activities that fit the club’s ethos
• Ensuring impact is measurable and linked explicitly to PLPS KPI frameworks

Whether we’re working with Leeds United - as featured in this CPD video - or supporting community teams at clubs like Northampton Town or Leyton Orient, the message is the same: collaboration amplifies impact.

Upskilling Staff: CPD That Lasts Long After the Session Ends

A key part of Primary Stars is leaving a legacy in schools - and that starts with staff confidence.

Tagtiv8 provides hands-on, high-energy CPD for teachers, coaches and support staff, giving them:

• Practical strategies for integrating movement into Maths, English and topic lessons
• Ready-to-use activities that raise engagement while meeting curriculum outcomes
• A deeper understanding of how active learning improves wellbeing and attainment
• The confidence to adapt and deliver Tagtiv8 approaches independently

In the CPD sessions delivered with Leeds United, club coaches and teachers discovered how to transform even the most challenging topics into active, memorable learning experiences. The outcome?

Sustainable practice that continues long after the club’s formal programme ends.

The Power of the Badge: Motivating Children to Move, Learn and Thrive

There’s something magical about the club badge.

When a child sees their favourite team represented in their classroom, something changes. Enthusiasm rises. Engagement increases. Learning feels exciting and relevant.

Tagtiv8 taps into this ‘power of the badge’ by blending:

• Club-branded activities
• Real-world player stories and themes
• Active learning games linked to literacy, numeracy and wider curriculum areas

This creates an environment where children feel connected, motivated and proud - essential ingredients for raising aspiration and wellbeing. Whether it’s a Stoke City fan solving Maths challenges or a West Ham supporter creating sentences on the move, the badge makes the learning meaningful.

REAL-WORLD IMPACT: A Case Study from West Yorkshire

Read a compelling example here. It demonstrates how partnersip programmes can deliver positive outcomes for literacy and motivation. Schools participating in the reading-and-sport initiative in the city have reported a marked rise in children’s interest in reading when reading is combined with sport and club-related themes.

Combining learning, movement and the motivational power of football clubs helps re-engage children in core skills like reading and comprehension. By doing so, such schemes help overcome barriers for children who may struggle in traditional classroom settings - and give them a renewed sense of purpose.

Importantly, this shows that football-linked literacy/learning programmes don’t just support PE or sport; they have a meaningful impact on academic skills, pupil confidence, and community belonging.

It’s precisely this kind of impact that our Tagtiv8-PLPS partnerships are built to deliver.

Delivering on PL Primary Stars KPIs

Our partnership model supports clubs to hit key PLPS outcomes:

Engagement - Active, inclusive lessons reach children who don’t always respond to traditional approaches.

Attainment - Evidence shows that when literacy and numeracy are delivered through sport-themed, active approaches (as in the Bradford reading-sport scheme), children’s enjoyment, confidence, and - crucially - skills improve.

Physical Activity and Wellbeing - Sessions get hearts and minds active, supporting both fitness and mental health.

Community Impact - By linking clubs, schools and families, programmes help strengthen community identity and pride - just like in Bradford, where a club-linked reading scheme transformed attitudes towards reading and engagement with school life.

Clubs Leading the Way

We are proud to have supported the Primary Stars programmes of:

• Leeds United
• West Ham United
• Northampton Town
• Stoke City Foundation
• Bolton Wanderers
• Leyton Orient

Each club brings its own character and local energy - but the shared vision is the same: inspire children through movement, teamwork, and the power of sport.

Let’s Create More Impact Together

If your club or school is looking to deliver Primary Stars KPIs in a dynamic, evidence-based, and truly engaging way, Tagtiv8 is here to help.

As Alice Faulkner from Stoke City Foundation says:

We’ve found Tagtiv8 to be a great way of making learning active and fun. It helps children stay engaged while building confidence in both movement and learning.

Together, we can move more children, inspire more learning, and create lasting change in communities. And as the Bradford case shows - combining sport & learning can reimagine what’s possible for children.

Find out more about Premier League Primary Stars (PLPS) and contact your local club here.